The Opportunity of Your Life is Here and Now. Make Sure You’re Dressed for the Occasion.

Image is everything.

First impressions count.

You’ve probably been told these things hundreds of times before, but have you ever stopped to think about what they really mean for you and your business?

How can you apply these ideas in your life to really make a difference to what you achieve?

The way you present yourself speaks volumes about who you are. It communicates things about you that exceed way beyond anything you can conceive.

The way you dress and portray yourself creates powerful first impressions that directly influence your chances of securing the opportunities you want in life.

Your image speaks more than a thousand words. It presents subtle, undetectable nuances that directly impact how people perceive and react to you. Your physical attributes, personality, lifestyle, and story, all influence how you present yourself and make you who you are.

People throughout the world invest significant amounts of money in the latest fashions and lifestyles trends. And this expenditure is often a major investment. You may think you’re paying for your image; however, in the end, your image will pay you.

What do I mean by this?

I wholeheartedly prescribe to the notion that what you believe you are and the way you treat yourself transpires into a direct reflection of your competences.

Making a good first impression is important, especially in business. Managing your appearance, behavior and communication really matters.

When you consistently present a polished and finished appearance, you give people the impression you are in control, are ready for whatever challenges may emerge, and are poised to act.

Make no bones about it: How you dress WILL influence your success.

Of course, looking polished is not sufficient in isolation. You need to have the soft skills required to rise to the occasion when opportunities do present themselves and a positive attitude to pave the way to success. However, people do make initial judgements on your looks and how you present yourself speaks volumes about who you are and how seriously you are taking the task in hand.

Of course, when I refer to image, I am not just talking about clothes, hair, and make-up.

Part of your brand image involves the way you manage your relationships with customers and how you sell your business.

Your customers will create an impression of your business and brand based on a variety of factors, such as your personal appearance, office, website, business cards, presentation of your services, and so on. You may think it superficial, but these small details are the first points of contact you have with potential clients. Within the first 30 seconds of meeting people, you have to convince them you have what it takes to meet their needs.

In this case, trust me, presentation is everything. In business, people do not pay you because you are a nice person, they pay you because you embody the image of what they believe is best for their company.

When starting a business, branding a person or a service will, without a doubt, require a step-by-step plan and a strategy by which it is possible to realize your goal. This will help you to save energy and time when investing in your journey toward maximizing your abilities.

Your lifestyle is Your Story

Your future is in your hands, and you have the ability to get what you want, providing you are mindful of what people think and say about you.

Learn to see through other people’s eyes. Is your behavior and personal image aligned with how you want to be perceived?

Knowing how to look is half the challenge; the other half is knowing how to act so that you stand out for all the right reasons.

Your personal brand is everything. You need to present an authentic, consistent image in all your business relationships and your personal life.

So how does personal branding link with business etiquette? You are the link. You are the service and product of your business.

Choose a Role Model to Find Inspiration

The key to positioning yourself smartly and building a career is to identify a role model who inspires you. Then set yourself the goal of emanating, but not copying, that source of inspiration.

Ideally, you should choose someone whose outlook is aligned with your own values, concepts, and personality. But always remember: Everyone is different, and these differences should be celebrated. What works for a person you look up to may not necessarily work for you; you must write your own history.

You need to find yourself, dare to aspire to be the best you can, and shape your character, outlook, and attitude to become that person.

Here’s something you should always bear in mind: You become what you do if you do it often enough.

To ensure you are doing the things that will help you become who you aspire to be, develop a vision of where you would like to be in 5-10 years and start presenting yourself as that person now.

The opportunity of your life is not waiting in the future. It is here and now. The small actions you take today, will change your tomorrow. Make them count.


Ana Paula Araujo Mendes

Many thanks to: 

Kwerk Tour First – Paris La Défense

Kwerk develops spaces of coworking with spectacular design in the offbeat state of mind and where the well-being of its members is the key word.


Ana Paula Araujo Mendes

Executive Strategic Advisor | Dedicated to Aerospace & Defense industry | International Institutional Relations Manager.